According to a new study, although only 29% of consumers report buying snacks solely on impulse, related purchase behaviors show that although not listed as the main purchase behavior, impulse is a secondary factor. The most cited purchase driver is the promotion of new flavors.

In addition, for those who want to be at the forefront of today's food trends, social media has become an important source of information. This creates a market for eye-catching colorful desserts. 

EdiSparklz is a new decoration kit using Glanbia Nutritionals edible glitter powder, providing eye-catching and unique visual elements to attract the attention of consumers and make your products truly suitable for Instagram.

EdiSparklz is ideal for toppings and inclusions. EdiSparklz can be used in a variety of bakery, food and beverage applications to make your products stand out.

The flakes are shiny, bright and irregular in shape. Made from acacia gum, it has no taste, no sweetness, and does not increase calories. Thin slices are very suitable as toppings for icing, icing, frozen foods and delicious snacks. They can also be used as inclusions for muffins, biscuits and cakes. The flakes can also be used well for fillings, coatings and composite coatings for confectionery.

Natural Color Flakes are made from gum arabic and plant-based food colorings, such as cabbage juice, turmeric, spirulina, cocoa, chlorophyll and radish. They have no taste, no sweetness, and no added calories. Thin slices are very suitable as toppings for icing, icing, frozen foods and delicious snacks. They can also be used as inclusions for muffins, biscuits and cakes. The flakes can also be used well for fillings, coatings and composite coatings for confectionery.

Metallic Flakes are perfect for those looking for gloss and shimmer. The metallic color is made of gum arabic and mica-based pearlescent pigments. It has no taste, no sweetness, and no added calories. They are water soluble and hold well on products with low active moisture content. Thin slices are very suitable as toppings for icing, icing, frozen foods and delicious snacks. They can also be used as inclusions for muffins, biscuits and cakes.

Stock shapes include hearts, squares, hexagons, trees, and daisies. Emoji shapes are also available. They are water soluble and hold well on products with low active moisture content. Applications include toppings for cereals, candies, icing, bars, snacks and frozen foods.

Designed for high humidity systems. Applications include baking mixes with glitter powder in the batter, frozen desserts, candy with glitter powder added before boiling, as well as syrups and beverages.